Physicians are ordinarily permitted to advertise themselves, their practice and services offered, provided that such advertisements do not contain claims that may be deceptive or are intentionally false or misleading. Further, physicians should br mindful of ways in which patient testimonials, quality ratings, or other evaluative data is presented to prospective patients through advertisements. In advertising stem cells treatments to potential patients, physicians are responsible for ensuring that all information, especially in terms of risks, benefits and efficacy, is presented in an objective manner. Physians must no deliberately misrepresent the expected outcomes or results of treatments offered. Physicians should be prepared to support any claims made about benefits of treatments with documented evidence, for example in peer-reviewed publications.